See on Scoop.it – The Social Web CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. A McKinsey & Company article. The latest report from McKinsey on the state of digital enterprise (Social Business) offers some interesting insight on trends, as follows: 56 percent of businesses survey say digital engagement of customers is at least a top-ten company priority, and on the whole respondents report notable progress since 2012 in deploying … Continue reading Bullish on digital: McKinsey Global Survey results | McKinsey & Company